Advertising Disclosure
SHYFT REAL ESTATE Rentals is committed to maintaining complete transparency regarding our advertising relationships and business partnerships. This disclosure explains how we may receive compensation through various advertising and affiliate arrangements while maintaining our commitment to honest, unbiased service recommendations.
We believe in full transparency with our clients and visitors. This advertising disclosure complies with UK advertising standards and international best practices for consumer protection. Our goal is to help you make informed decisions about accommodation services while understanding how our business operates.
Our Commitment: Any compensation we receive will never influence our commitment to providing you with the best possible accommodation solutions and honest service recommendations. This disclosure was last updated on 20 July 2025.
Affiliate Relationships and Partnerships
Accommodation Partner Network
SHYFT REAL ESTATE Rentals maintains affiliate relationships with property owners, management companies, and accommodation service providers throughout the UK. These partnerships allow us to offer you access to a wider range of quality accommodations while potentially earning commission on successful bookings.
- Direct partnerships with verified property management companies
- Exclusive access arrangements with select accommodation providers
- Preferred partner status with quality-assured operators
- Commission-based referral agreements that do not affect your pricing
Commission Structure and Transparency
When you book accommodation through our platform or following our recommendations, we may receive compensation from our partners. This financial relationship is disclosed to ensure complete transparency about how our business operates.
Important Guarantee
Partner commissions are built into existing property pricing structures and do not result in additional costs to you. Our affiliate relationships are designed to provide mutual benefits while maintaining the integrity of our service recommendations.
Product Recommendation Policies
Our accommodation recommendations are based on multiple factors including quality standards, customer satisfaction, availability, and suitability for your specific needs. While we may receive compensation for successful referrals, this does not compromise our commitment to suggesting the most appropriate options for your circumstances.
Recommendation Criteria
- • Property quality and safety standards
- • Customer reviews and satisfaction ratings
- • Location suitability and accessibility
- • Value for money and competitive pricing
- • Availability for your required dates
Independence Measures
- • Regular review of partner performance
- • Customer feedback integration
- • Alternative option presentations
- • Non-partner recommendations when appropriate
- • Honest assessment of all options
Financial Relationship Transparency
We maintain clear boundaries between our commercial relationships and our service quality commitments. All affiliate partnerships are structured to ensure your interests remain our primary focus.
Disclosure Promise
Where specific affiliate relationships may influence recommendations, we will clearly indicate this to you. We believe in earning your trust through transparency and will never compromise your accommodation experience for financial gain.
Sponsored Content and Paid Promotions
Sponsored Listings
Some property listings on our platform may be sponsored or promoted content, where property owners or managers have paid for enhanced visibility or featured placement.
- • Clearly marked with "Sponsored" or "Featured" labels
- • Enhanced placement in search results
- • Premium positioning on category pages
- • Additional promotional content inclusion
Promotional Campaigns
We occasionally feature special promotional campaigns, seasonal offers, or exclusive deals that may involve compensation from accommodation providers.
- • Seasonal accommodation promotions
- • Exclusive partner offers and discounts
- • Special event accommodation packages
- • Limited-time booking incentives
Content Labeling Standards
All sponsored content, paid promotions, and affiliate-influenced recommendations are clearly labeled to ensure you can distinguish between organic recommendations and commercially influenced content.
Paid promotional content
Enhanced partner listings
Affiliate relationship disclosure
Brand Partnership Disclosures
SHYFT REAL ESTATE Rentals may enter into brand partnerships, collaborative marketing arrangements, or cross-promotional relationships with complementary service providers in the accommodation and travel industry.
Partnership Types
- Travel and transportation service providers
- Local dining and entertainment recommendations
- Vehicle rental and transportation partners
- Concierge and lifestyle service providers
Content Authenticity Guarantee
Regardless of any commercial relationships, all content on our platform reflects genuine experiences, honest assessments, and accurate information about accommodation options and services.
Third-Party Advertising Networks and Policies
Display Advertising Networks
Our website may display advertisements from third-party advertising networks to help support our free accommodation matching services and content creation.
- Google Ads and Google AdSense network participation
- Contextual advertising based on accommodation content
- Advertiser screening for quality and relevance
- Content filtering to maintain professional standards
Behavioral Targeting Disclosure
Third-party advertising networks may use cookies and similar technologies to deliver personalised advertisements based on your browsing history and interests.
- Interest-based advertising through partner networks
- Retargeting campaigns for accommodation services
- Demographic targeting for relevant service offers
- Location-based advertising for local accommodations
Cookie Usage for Advertising Purposes
We and our advertising partners use various types of cookies and tracking technologies to provide personalised advertising experiences and measure campaign effectiveness.
Advertising Cookies
- • Display ad personalisation
- • Frequency capping
- • Campaign performance tracking
- • Conversion measurement
Analytics Cookies
- • User behaviour analysis
- • Content engagement metrics
- • Site performance optimization
- • Audience insights
Targeting Cookies
- • Interest profile building
- • Cross-device tracking
- • Lookalike audience creation
- • Retargeting list management
Ad Personalisation Practices
Our advertising partners may create personalised ad experiences based on your interaction with our content and similar accommodation-related websites across the internet.
Personalisation Methods
- • Previous accommodation searches
- • Location preferences and history
- • Booking behavior patterns
- • Content engagement levels
- • Device and browser characteristics
- • Time and frequency of visits
- • Interaction with promotional content
- • Social media activity connections
User Rights and Advertising Controls
Ad Preference Management
You have control over how advertising content is personalised and displayed during your visits to our platform.
- • Adjust cookie preferences through our cookie policy page
- • Opt-out of personalised advertising through partner networks
- • Control interest-based advertising settings
- • Request removal from retargeting campaigns
Opt-Out Procedures
Multiple options are available for opting out of various advertising and tracking technologies used on our platform.
- • Browser-based cookie blocking and deletion
- • Industry opt-out services (NAI, DAA)
- • Google Ads preference management
- • Do Not Track signal respect
Data Collection for Advertising Purposes
Information collected for advertising purposes is handled in accordance with our Privacy Policy and applicable data protection regulations including UK GDPR.
Information We Collect
- • Website usage patterns and preferences
- • Accommodation search and booking history
- • Device and browser information
- • Geographic location (with permission)
How We Use It
- • Personalised accommodation recommendations
- • Relevant advertising content display
- • Service improvement and optimization
- • Market research and analytics
Rights Under Privacy Regulations
Under UK data protection law, you have specific rights regarding how your personal information is used for advertising purposes.
Your Data Rights
- Right to access advertising data
- Right to correct inaccurate information
- Right to delete personal advertising data
- Right to object to processing for marketing
How to Exercise Rights
- Contact our privacy team directly
- Use account settings and preferences
- Submit formal data protection requests
- Call our customer service line